Unichain Growth Campaign
01Summary
Proposal to allocate 16,100 COMP ($700,000 USD value) to AlphaGrowth for a 90-day Unichain growth campaign targeting $100 million TVL in Compound markets. Includes $400,000 in user incentives, $300,000 service fee, and up to $500,000 performance bonus based on TVL achievement measured 150 days post-execution.
- Type
- treasury allocation
- Funding
- $700000
Key changes
- Grant 16,100 COMP tokens to AlphaGrowth (0xc10785fB7b1adD4fD521A27d0d55c5561EEf0940) for Unichain growth campaign(high)
- Distribute $400,000 in COMP incentives to Compound users on Unichain within 90 days(high)
- Pay AlphaGrowth $300,000 service fee in COMP(medium)
- Conditional performance bonus up to $500,000 (0.5% of net new TVL between $100-200 million) based on TVL measurement at 150 days(high)
Notable concerns
- Performance bonus contingent on achieving TVL targets and will be executed in separate DAO proposal
- TVL measurement occurs 150 days post-execution, creating extended timeline for performance assessment
- Bonus structure capped at $500,000 maximum regardless of TVL exceeding $200 million
Generated by Kvorum
02Description
Unichain Growth Campaign
Simple Summary
Program Goals for Compound
Target TVL: $100 million on Unichain
Incentives distribution to compound users
Value: $400,000 in $COMP (9200 $COMP)
Timeframe: Within 90 days from the execution of this agreement
Compensation
Service Fee: $300,000 in $COMP (6900 $COMP)
Performance bonus: Payment will be executed in a separate DAO proposal after the campaign’s conclusion. The DAO agrees to pay AlphaGrowth 0.5% of the net new TVL amount brought by this campaign between $100 million and $200 million. If AlphaGrowth brings $200+ million in TVL the maximum performance based bonus will be $500,000 which is 0.005 x $100 million.
The TVL number used to calculate the performance based bonus will be measured 150 days after proposal execution aligning AlphaGrowth with Compound’s goal of bringing sticky TVL.
Total Proposal Nominal Value
16100 COMP based off of the 30-day moving avg of $43.48.
Motivation
There is a $100-200MM addressable market for USDC, USDT and ETH lending on Unichain. With Compound markets live and ready, The Compound protocol can entrench a first-mover network effect on the chain.
Full proposal and forum discussions can be found in this <u>post</u>.
Specification
This proposal funds AlphaGrowth to create campaigns to grow unichain markets.
03Mismatch analysis
placeholder## You are an expert smart-contract auditor... (see above)
Generated by Kvorum
04Actions
- Target
- 0x3d98…cd3b
- Value
- 0 wei
- Function
- _grantComp(address,uint256)
- Arguments
{ "amount": "16100000000000000000000", "recipient": "0xc10785fB7b1adD4fD521A27d0d55c5561EEf0940" }- Calldata
05Tally
Summed from votes
06Voters
| Voter | Choice | % of total | Rationale | ||
|---|---|---|---|---|---|
| 680x683a…6c02 | Against | 90.1K | 14.76% | — | 1y ago |
| 130x13bd…8548 | Against | 80K | 13.11% | — | 1y ago |
| 3F0x3fb1…4c8a | Against | 80K | 13.11% | — | 1y ago |
| B40xb49f…7948 | For | 80K | 13.11% | — | 1y ago |
| 660x66cd…65f9 | Against | 80K | 13.11% | — | 1y ago |
| B30xb356…c826 | For | 50K | 8.20% | — | 1y ago |
| ED0xed11…bb04 | Against | 50K | 8.20% | — | 1y ago |
| 050x0579…ca09 | Against | 50K | 8.20% | — | 1y ago |
| 7B0x7b3c…cc33 | Against | 50K | 8.20% | — | 1y ago |
| C50xc554…7759 | For | 11.2 | 0.00% | — | 1y ago |
| B90xb933…8dd1 | For | 9.4 | 0.00% | — | 1y ago |
| 4A0x4a46…c1a6 | Against | 3 | 0.00% | — | 1y ago |
| 210x21b3…fa75 | For | 2 | 0.00% | — | 1y ago |
| B70xb792…89d7 | Against | 2 | 0.00% | — | 1y ago |
| 010x0151…c3b9 | For | 1.1 | 0.00% | — | 1y ago |
| 170x1729…b879 | Against | 1 | 0.00% | — | 1y ago |
| 790x79b6…ca6b | Against | 0.7 | 0.00% | — | 1y ago |
| 2F0x2f2f…f78a | For | 0.5 | 0.00% | — | 1y ago |
| AF0xaf09…bc1d | For | 0.2 | 0.00% | — | 1y ago |
| C60xc6d7…bfb2 | For | 0.1 | 0.00% | — | 1y ago |
| 610x61ff…9630 | For | 0.1 | 0.00% | — | 1y ago |
| 9A0x9a0f…8de8 | For | 0.1 | 0.00% | — | 1y ago |
| 690x69e2…1ddf | For | 0 | 0.00% | — | 1y ago |
| 290x2917…1339 | For | 0 | 0.00% | — | 1y ago |
07Forum
- [AlphaGrowth] Unichain Growth Campaign ↗discourse · high confidence
Arguments for
- Unichain represents a large, underserved addressable market ($100-200MM) for USDC/ETH lending where Compound can establish a first-mover network effect.— AlphaGrowth, Jorstack, GozmanGonzalez
- The proposed incentive strategy mirrors the Arbitrum LTIPP playbook, which historically produced large TVL growth and strong dollar-for-dollar returns.— AlphaGrowth, GozmanGonzalez, bryancolligan
- A performance-based bonus structure aligns AlphaGrowth's upside with the DAO's success while capping the DAO's downside exposure.— AlphaGrowth, GozmanGonzalez
- Pursuing Unichain's Conditional Funding Market grants could match COMP spend with UNI tokens, effectively doubling incentive impact at no extra treasury cost.— AlphaGrowth, uniswapfoundation
- This proposal is a more focused, time-bound, and better-structured growth initiative compared to past open-ended Compound growth proposals.— jayson
- General support for Compound expanding into Unichain given competitive DeFi dynamics and momentum around the Foundation.— Jorstack, Gauntlet, cylon, Avantgarde
Arguments against
- Heavy reliance (35-70%) on vanilla rate-boosting incentives risks attracting only mercenary capital that leaves once rewards end, as seen with Arbitrum's TVL decline post-LTIPP.— jayson
- The $300k-$500k operations/marketing budget seems disproportionately large compared to equivalent full-time BD headcount costs.— BlueSteve
- The open-ended performance bonus structure (uncapped, short measurement windows) could be gamed by capital briefly parked to trigger payouts and creates unpredictable total cost exposure for the DAO.— jayson, allthecolors
- There are no real consequences if AlphaGrowth misses its base KPIs, creating a misaligned incentive structure compared to other DAO grant programs.— allthecolors
- Compound faces long odds of winning the Unichain Futarchy grant given competitors (Euler, Morpho) already have higher TVL, and the grant amount was misstated in the proposal.— allthecolors
- The Sablier vesting clause was removed from the forum post after the on-chain proposal was already submitted, creating a mismatch between what was presented to the DAO and what would actually execute on-chain, warranting cancellation.— jbass-oz, allthecolors
Unresolved concerns
- OpenZeppelin identified a critical issue with the live on-chain proposal and recommended cancellation, but resolution status remained unclear in the thread.— jbass-oz, allthecolors
- Confusion remained near the vote about the final proposal terms, including whether payment is fully upfront versus streamed and the exact performance bonus measurement window.— Avantgarde
- Feasibility of Compound actually winning a Unichain Futarchy grant given stronger competitor TVL and potential new entrants like Aave was never addressed with a concrete plan.— allthecolors
- Whether whales could exploit the performance bonus by temporarily parking funds for the measurement window was not fully resolved despite adjustments to the window length.— jayson
- Lack of enforceable consequences (beyond reputation) if AlphaGrowth fails to meet base KPIs was raised but not directly addressed by AlphaGrowth.— allthecolors
Notable participants
- AlphaGrowthProposal author who presented the growth plan and iteratively revised budget, bonus structure, and vesting terms in response to community feedback.
- jaysonMost active critic, pushing for reduced reliance on token incentives and a capped, better-structured performance bonus.
- allthecolorsRaised critical concerns about proposal process integrity, Futarchy grant odds, and lack of KPI enforcement.
- jbass-ozShared OpenZeppelin's security review flagging a critical issue and recommending cancellation of the on-chain proposal.
- GauntletRequested clarification on the operations/marketing budget breakdown.
- GozmanGonzalezOffered a legal/treasury-stewardship endorsement of the proposal's accountability and incentive structures.
- bryancolliganProvided a rough ROI calculator spreadsheet to help quantify expected financial impact.
- BlueSteveRaised cost-benchmarking concerns comparing the budget to equivalent full-time BD staffing costs.
- AvantgardeSought last-minute clarification on final payment structure and bonus measurement window before voting.
- JorstackEarly supporter framing the proposal as timely given competitive pressure and Foundation developments.
Generated by Kvorum
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